"Spider-Man: No Way Home"
Directed by Jon Watts. Starring Tom Holland, Zendaya, Jacob Batalon. Coming December 17, 2021.
Disney Marketing President Asad Ayaz examined a few particulars with The Hollywood Reporter about how elaborate Marvel Studios is with the marketing of the MCU's Spider-Man films, which is driven by Sony Pictures.
Ayaz uncovered that Marvel President "Kevin Feige and his group are intently joining forces" with Sony's group on trailers and advancement for past and impending Spidey projects. Sony is starting to lead the pack in this undertaking "since it's their film," yet the groups do have "a degree of coordination" to guarantee that "it's a mutual benefit for everyone" included:
Quote from Disney Marketing President, Asad Ayaz:
"Sony is absolutely handling the marketing for Spider-Man. Kevin Feige and his team are closely partnering with the Sony team on those. So there is coordination in that sense. We also make sure we are aware of who is dropping what when. But we are not working together on the campaigns because it’s their film. They are handling it but there is a level of coordination to make sure that it’s a win-win for everybody."